The Reason Why No One is Reading Your Company Blog

The Reason Why No One is Reading Your Company Blog
Deb Dey
By Deb Dey
SHARE
THIS



Want to know the reasons why no one is bothering to read the articles posted in your company’s blog section? In this opinion piece, CEO at Webs Agency Deb Dey attempts to uncover the answers.

A company blog is an important part of any business website because it allows the business to deliver value to its readers and build its credibility as a leader in its niche. It also allows businesses to engage with customers and get valuable feedback.

However, a lot of business blogs go unread or fail to draw engagement from its readers. Building a business blog can be challenging. So far blogs have been used to share personal stories and experiences. Successful business blogs have figured out how to attract a vibrant community by not only delivering captivating content but with a voice that resonates with its readers.

If your company blog is feeling a bit left in the dust, here are several reasons why your visitors may not be as engaged in the content as you hoped, and ways to encourage activity.

The Blog Itself Is Boring

This could be because you aren’t updating it with new content often enough, or because the content that you are adding during updates isn’t interesting. Readers won’t check your site if it isn’t updated regularly. They’ll also fail to visit if the content isn’t engaging enough to make reading worthwhile.

Before writing blog posts, it is essential to think of your audience and what is appealing to them. In addition, to spice things up you can use different types of content. Video is a great way to capture the attention of your audience and a person is more likely to visit and remain on your site if there is a video to capture his or her attention than if there is only text to skim over.

The Design Isn’t Attractive

A poorly designed blog is a quick way to turn off readers. Your blog could have the most compelling content but if the design is clunky, hard to navigate and unattractive to your target audience then you could driving them away.

The same goes with the format of your content, it should include page breaks and short paragraphs that make it easier for readers to digest the information. Readers tend to like bullets or numbered lists with content that is easy to identify with a headline. It is overwhelming and difficult to read huge blocks of text.

The Blog Is Full Of Advertising

It is no secret, excessive advertisements are a turn-off to most people and for a blog it could severely affect readership. Advertisements not only annoy readers but they tend to slow down page loading times. Readers visit a blog to read content with authority.

They don’t want to come to the blog to read a sales pitch. The content on a company blog should not be regarded as another space to hound people with solicitation. Instead restrict the advertisement to the main company website and leave the blog as a space for delivering value to site visitors.

It Lacks A Voice

Just because it is a business blog does not mean that it cannot and should not have a unique voice. Like people, companies have their unique cultures and core values and this can promoted within the message of your content. Plus the company is made of up people and your readers want to know these people.

You can create a voice by featuring stories of your employees, sharing stories of community involvement activities in which your company participates in or even sharing stories of your customers.

The writing style of your blog will also give it a voice and this should be targeted to your audience. For example if you are a fashion company targeting a younger crowd, your writing style might be fresh and witty.

A company blog is a great platform for businesses to build trust and credibility amongst its readers, but too often these blogs are left deserted with little to no activity from its visitors. Readers want to read engaging content and have the opportunity to voice their opinions through comments and discussion.

Strive to build a vibrant blog for your business and in the end it could bring more traffic and interest to your business.

 

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.