REA Group Expands Media & Marketing Team With Content And Media Experts

Staff portraits, REA, Melbourne Australia. 14/11/2016. Picture Andrew Henshaw
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REA Group, parent company of realestate.com.au, has announced several key appointments to its expanding Media & Marketing business.

Since joining REA Group three months ago in the newly created role of executive manager – content and production, former Foxtel head of digital Mark Roppolohas (pictured above) steadily built out the content team’s strategy, along with the following roles:

  • A new Video & Creative Manager, Monique Knoblanche, formerly of MKB Creative. Knoblanche is based in Sydney and leads the video production team.
  • An additional managing editor, Chloe de Ridder, who joins REA Group from Hardie Grant Media. A soon to be appointed content editor will also join her in Sydney.

The content appointments come as more new faces have joined REA Group in senior media roles, including former MCN digital director Kath Sroka recently starting as executive manager – marketing, and Sarah-Belle Murphywho has joined as executive manager – media product from ARN, where she was national digital director. 

Commenting on the appointments, executive general manager of media & marketing Elizabeth Minogue said, “I am thrilled with the calibre of people joining the Media & Marketing team at REA Group.

“It tells us that we’re one of the most exciting and dynamic places to work in Australian media at the moment. 

“We have a total average unique audience of 5.9 million visiting realestate.com.au every month to be inspired, entertained and make informed property decisions.

“Now that we have a bigger team, we can create even more entertaining and informative content while connecting other brand partners to our highly engaged audience. 

“We’re excited about what our new content strategy will offer our brand partners and consumers and we look forward to bringing it to life in the next few months.”

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