Rani R. Raad has been appointed to the new role of president of CNN international commercial.
In this role, Raad will continue to be responsible for CNN’s commercial functions outside the U.S. In addition, the development of Turner International’s programmatic trading strategy will be facilitated under his leadership.
Previously as executive vice president and chief commercial officer, CNN International, Raad has led the CNN international commercial group since it was created in 2013 to directly align all of CNN’s international commercial activity into one organisation.
This activity spans core business activities such as advertising sales, content sales and partnerships, business development, marketing and research.
Gerhard Zeiler, president, Turner International said, “Rani has a remarkable track record in leading a diverse portfolio of commercial initiatives across international markets.
“He has built a new digital team that is the authority in this space and has transformed the commercial operation for CNN internationally, bringing in a new leadership team to deliver best-in-class and award-winning ad sales solutions as well as re-setting the licensing and content sales businesses to yield a suite of new branded initiatives around the globe.”
Raad said, “I’m excited and passionate about the role that CNN continues to play in today’s fast-changing news and media landscape.
“As the world’s news leader, our commitment to innovation underpins our commercial activities as well as the brand’s editorial output. I look forward to being part of this change as we bring to market even more sophisticated, data-driven and creative solutions for our wide range of commercial partners.”