Rakuten Marketing Makes Its Foray Into Social Advertising With Acquisition Of Manifest

Rakuten Marketing Makes Its Foray Into Social Advertising With Acquisition Of Manifest
SHARE
THIS



Rakuten Marketing, global omnichannel marketing company, today announced a major advancement of its social advertising and ad optimisation capabilities for retailers through the acquisition of Manifest Commerce, a product intelligence company with a unique solution for automated social advertising.

The acquisition catapults Rakuten Marketing into a leading position to drive incremental revenue though prospecting and retargeting campaigns by collecting, testing and optimising product-performance data in real-time.

With industry-leading post-click conversion rates over eight percent, the technology created by San Francisco-based Manifest significantly improves the performance of product ads across Facebook, Twitter and Instagram, and has broad applications across Rakuten Marketing omnichannel offerings for improving ad performance and return on investment.

Integrating product discovery and optimisation with its existing technology and consumer intelligence will uncover new revenue opportunities within display, search and affiliate programs and across ad platforms and devices.

“Rakuten Marketing offers some of the best advertising solutions in the market. We’re thrilled to combine our team and technology with their scale to help power the future of e-commerce marketing,” said Bob Buch, CEO of Manifest.

“The new offering will drive incremental value to clients’ social campaigns through our combined capabilities and insights, and our strong integration into the social space.”

Manifest encourages product discovery by introducing new products to relevant audience segments using its predictive marketing and optimisation engines.

The automated process selects likely-to-perform products from a brand’s catalogue, tests those products within various market segments, and uses the data to dynamically optimise ads with the highest-performing products for a much larger group of similar shoppers.

Rakuten Marketing has seen dramatic improvement in new customer acquisition and return on ad spend through its partnership with Manifest, Inc.

“The proportion of marketing investment into social continues to grow rapidly, yet the role consumer behavior and insights play in the purchase journey is still in its infancy, and there are huge opportunities in optimising with product intelligence,” said Tony Zito, CEO of Rakuten Marketing.

“As this acquisition shows, Rakuten Marketing is at the forefront of dynamic ad technology and committed to offering native solutions that maximise performance for our customers.”

Managing director of Rakuten Marketing Australia, Anthony Capano is excited about extending the companies social capabilities to Australian advertisers.

“Historically we have focused on folding in smart merchandising strategies on behalf of our clients, and we now look forward to offering the extra automation and intelligence offered by Manifest to Australian advertisers.”

The programmatic marketplace is segmenting into two ways to buy inventory: through demand-side-platforms (DSPs) and, increasingly, application programming interfaces (APIs). Manifest’s API-based technology combined with RTB technology from recently acquired Deep Forest Media enables Rakuten Marketing to programmatically advertise on both types of inventory, providing clients the maximum audience reach.

And for some classic courses on how to nail marketing, ADMA IQ has got your back.

Edu_All_All_IQ_Launch_B&T_V1_1202x543

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]