Racist Facebook Comments Popping Up On Giant Billboards In Offenders Own Backyards

Racist Facebook Comments Popping Up On Giant Billboards In Offenders Own Backyards
SHARE
THIS



Being racist has never looked so bad, with a new campaign in Brazil putting these filthy buggers in the spotlight on their very own billboards.

The campaign is plastering billboards with racist Facebook comments, with the aim not to directly expose people (although that’s exactly what they’re doing), but rather to educate people that their words have a real impact.

The campaign, “Virtual racism, real consequences,” is using the location tag from Facebook posts to find where the offenders live. The group is then buying billboard space in their neighbourhoods, but blurring out the names and photos of the commenters.

This comment roughly translates to “I got home stinking of black people.” “Preto” is an offensive way to say “black” in Portuguese, compared to “negro,” which is neutral.

Peoples_racist_Facebook_comments_are-71b1995f028ecbfdf9f54712142c9a9e

Behind the project is the Criola group, a not-for-profit organisation that works to defend the rights of black women in Brazil.

The campaign was prompted after Brazilian journalist Maria Júlia Coutinho was targeted by racist Facebook comments online.

Coutinho, who is the first black weather forecaster on Brazilian prime-time TV, corrected another anchor on air in July, but when another news site praised her for getting the terminology correct, Facebook commenters responded with a stream of comments against everything from her hair to her race.

The offensive comments range from telling her to “go f— herself” to saying her nickname “Maju” made it clear she was from Africa.

The project is republishing those comments as a reminder that virtual bullying can have an impact in the real world.

“We omit names and faces of the authors because we have no intention of exposing anyone. We just want to educate people so that in future they think about the consequences before posting racist comments,” the project said.

This comment roughly translates to “If you showered, you wouldn’t be so filthy.”

Peoples_racist_Facebook_comments_are-a589aca992416dea853140ef3b1bfc75

 

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]