Aussie and New Zealand adtech player Quantcast has announced it will expand its advertising solutions into seven markets across Asia.
Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand will now be able to tap into Quantcast’s live data insights drawn from more than 100 million online destinations.
Andrew Double (pictured above), managing director of Quantcast in Australia and New Zealand, will be taking on an expanded role to lead the company’s growth in the Asia-Pacific region.
Quantcast founder and CEO Konrad Feldman said: “Marketing is at a tipping point, with AI set to transform every customer experience, every company and every industry.
“Marketers in APAC are looking for better ways to engage digital audiences that are both efficient and effective. We’re excited to help brands and their agency partners leverage the power of Q, our audience behavior platform.”
Double added: “Since we launched in Australia and New Zealand three years ago, we’ve seen increasing demand from brands across Asia to grow by tapping into Quantcast’s unique AI-driven targeting ability.
“I’m proud of the work the team has done so far with major brands like Westpac and Singapore Airlines, and I’m excited to bring our strong audience understanding to more brands as they seek to engage consumers in the region.”
Quantcast’s expanded team will join its existing engineering centre in Singapore, and be led by sales director for the Asian markets, Chris Scudder, with further hires to be made in 2018.