QMS And Queensland Police Join Forces For Project Unite

QMS And Queensland Police Join Forces For Project Unite
SHARE
THIS



QMS Media, in conjunction with the Queensland Police Services’ Commonwealth Games Group (CGG), recently took part in an integrated community-based campaign dubbed ‘Project Unite.’

The CGG, responsible for the planning of Operation Sentinel; the policing response to the 2018 Gold Coast Commonwealth Games (GC2018) worked with QMS, DTMR (Department of Transport and Main Roads), Queensland Rail and City of Gold Coast to deliver an engagement operation that encouraged a united approach to effectively ensure a secure Games ready environment.

The aim of the campaign was to deliver a multi-faceted engagement strategy that would identify, detect and deter criminal and hostile activity in the lead up to, and during GC2018. As the exclusive large format outdoor media supplier in Project Unite, QMS worked with public and private sectors to deliver consistent messaging that engendered involvement from the community to report unusual activity or things that seemed out of place to the CGG.

Last week, QMS was recognised for its valuable contribution to Project Unite with a plaque at an official thank you event hosted by the Queensland Police Services.

QMS CEO John O’Neill commented on the campaign saying “We are so incredibly proud to have donated more than $130,000 in outdoor media to Project Unite, over the past 2 months across Brisbane and the Gold Coast. Project Unite is a testament to the way in which outdoor media suppliers can work with the community to raise critical awareness of such important initiatives.”

Inspector Shane Williams, Project Unite Manager said “We are very grateful for the partnership and generous support of QMS Media which allowed the Unite message to reach extraordinary numbers that the Queensland Police Services alone could not have achieved.

“Project Unite has broken new ground in engagement, education and preparedness for the Queensland Police Services and its partner agencies. Maintaining these successful partnerships and building on the momentum of this platform can only continue to reap benefits for our communities.”

Please login with linkedin to comment

Out Of Home QMS

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]