QBE Targets Drivers Under 30 In New Campaign

QBE Targets Drivers Under 30 In New Campaign

A new campaign for QBE’s Insurance Box – a telematic product that can help lower the cost of insurance for good drivers – has been launched by independent Sydney advertising agency Core.

The 2014 Canstar Innovation award-winning product is targeted at drivers under 30, who often feel as though they are being penalised because of their age or relative inexperience. Insurance Box can help show who are careful drivers, with safer drivers offered reduced premiums when it comes time to renew their policy.

Insurance Box, which easily connects to most cars, provides users with a DriveScore and feedback on how to become a safer driver. It can even detect if the car has been involved in a serious accident and help locate it if it’s stolen.

Building on its recent brand campaign for QBE, Core has once again used animation for the Insurance Box creative and to reiterate QBE’s 100 per cent commitment to helping its customers.

The 30 second TVC has launched across free-to-air TV in Perth, will appear on targeted digital platforms and rollout to other states in the coming months.

Christian Finucane, creative partner at Core said: “Insurance Box brings a step change in innovation to a largely commoditised category in Australia. It demonstrates QBE’s purpose to be 100 per cent committed to fairness for good young drivers.

“The spot follows the style of the 100 per cent Commitment launch and is clearly differentiated from other insurance brands out there.”

Tim Plant, executive general manager, QBE Australia added: “We are delighted to be offering Australia’s first telematics product rewarding young drivers for their safe driving. Our existing Insurance Box customers are saving up to 30 per cent on renewal.”

Core was awarded QBE’s advertising business in late 2014 following a pitch. Earlier this year it was handed creative duties for Sydney Airport parking also after a pitch and has recently moved into larger offices in Surry Hills to accommodate its growth.

 




Please login with linkedin to comment

Clemenger BBDO Sydney st patrick's day virtual reality

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]