Qantas has launched its very own credit card using a Dr Seuss poem to raise awareness of its key features.
Drawing inspiration from the Dr Seuss book Oh, the places you’ll go!, the marketing campaign emphasises how far everyday spend on the Qantas Premier Mastercard can take Qantas Frequent Flyers who are cardholders.
The campaign went live online yesterday and will be seen in digital and in airports from 1 July 2017, and on TV from 16 July.
Qantas chief marketing officer Stephanie Tully said: “We wanted to support the launch of the Qantas Premier credit card with a campaign that showed just how far everyday spend on the card would take you, and the Oh, the places you’ll go! poem was such a good fit, as it clearly communicates the end rewards of using the card.
“There is such a strong emotional connection with the Qantas brand, and given credit card spend by nature is transactional, this campaign has given us a platform to connect those two things and show people all the places they can go with their bonus Qantas Points upon sign-up, and the points they build when they use their card every day.”
Product: Qantas Premier Mastercard
Agency: WiTH Collective
Production house: Rapid Films
Director: Johno Nyquist
Edit house: The Editors
Audio: Sonar Music