Pureprofile Launches New Research Panel In New Zealand

Pureprofile Launches New Research Panel In New Zealand
SHARE
THIS



Australia’s leading data and insights provider has set its sights on New Zealand, disrupting the market with the launch of a new research panel in partnership with fuel rewards program AA Smartfuel.

The Pureprofile New Zealand panel is built from the AA Smartfuel’s 2.1m cardholders – which covers more than half the NZ population over the age of 16 – and is backed by one of the largest, most engaged loyalty programs in the country.

Combining Pureprofile’s best-in-class panel management and consumer profiling technology with AA Smartfuel’s deep engagement with New Zealanders, the panel gives cardholders accelerated fuel discounts for participating in online surveys.

This innovative approach is already gaining a significant following among NZ consumers, creating a highly responsive, deeply profiled panel that is continuing to attract new members every day.

This new approach to the rewards model means Pureprofile and AA Smartfuel have been able to quickly launch and scale a large, nationally-representative consumer research panel that delivers quality data.

How it works

  • Members sign up to www.pureprofile.com/nz – by invite, referral or the Pureprofile homepage
  • They build their profiles by answering questions about their attributes, purchases and preferences
  • Pureprofile uses this profile data to match them to market research campaigns, insights and content
  • AA Smartfuel cardholders and AA Members earn bonus AA Smartfuel discounts which can be redeemed at BP or Caltex stations nationwide.

Pureprofile CEO Paul Chan said, “Pureprofile has been a market-leader in online research in Australia for more than a decade, and now we’re bringing the same unique approach to New Zealand.

“I’m delighted to be partnering with AA Smartfuel to build the largest and most responsive consumer panel in New Zealand, giving researchers and marketers easy access to highly-engaged consumers who want to share their opinions.

“AA Smartfuel is a household name in New Zealand, and complements Pureprofile’s technology perfectly to offer consumers a great way to save even more money by earning fuel discounts for participating in research that helps shape the products and services they use.”

Ian Sutcliffe, director of AA Smartfuel, added, “The launch of Pureprofile in partnership with AA Smartfuel is a first for the New Zealand market and is a fantastic way for motorists to earn even more discounts off their fuel.

“Our cardholders are smart, engaged and represent a large proportion of New Zealand consumers. We’re excited to be partnering with Pureprofile to give our cardholders a place to have their say while being fairly rewarded for participating in valuable consumer research.”

As part of Pureprofile’s focus on New Zealand, the company is also pleased to announce it has hired a new account director, Emily Bing, who will focus solely on helping NZ clients deliver market-leading research projects.

Bing, a qualified practising market researcher, has more than 12 years’ experience in the research industry, working across a diverse range of sectors, client portfolios and projects, including social research and government, tourism, tertiary education, finance and insurance.

Bing said, “I’m really excited about being part of Pureprofile’s launch in New Zealand. The company’s commitment to innovation and the consumer survey experience is incredible, and I’m really looking forward to helping tell the fascinating Pureprofile story to the NZ market.”

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]