PublicisQ Wins Indooroopilly Shopping Centre Account

PublicisQ Wins Indooroopilly Shopping Centre Account

PublicisQ has announced it has won the full-service communications account for Indooroopilly Shopping Centre following a competitive seven-way pitch.

PublicisQ will be tasked with repositioning the retail precinct from its ‘exclusive fashion’ focus to a consumer-centric communications platform for the brand that will evolve and roll out over the coming months, supported by new customer experiences.

The forthcoming focus for Indooroopilly Shopping Centre will see PublicisQ creating a new digital ecosystem over the next 12 months with accelerated use of technology to enhance people’s shopping experiences.

Glen McAnulty, general manager of Indooroopilly Shopping Centre, said: “We were hugely impressed with PublicisQ’s capabilities in recommending a fully integrated approach to our marketing opportunities.

“It is really important to us that our agency partner fully understands the local Brisbane market, as our marketing is all about connecting with the Brisbane community and their needs.”

Simone Waugh, managing director of PublicisQ, said: “Indooroopilly Shopping Centre is a very progressive marketer at the leading edge of Australian retail. We are proud to be chosen as their agency partner and are already working towards delivering the new vision and communications platform.”




Please login with linkedin to comment

Indooroopilly Shopping Centre PublicisQ

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]