Priceline Pharmacy Partners With Sydney Sixers Women’s Cricket Team

Priceline Pharmacy Partners With Sydney Sixers Women’s Cricket Team
SHARE
THIS



Priceline Pharmacy has backed women in sport by announcing its partnership with the Sydney Sixers Women’s cricket team. The news was shared on Friday in Sydney, with Priceline GM of marketing calling it a great opportunity to support high performing athletes.

Priceline Pharmacy will be engaging with consumers at several of the major matches offering family friendly games and activities.

“As a brand our primary focus is women and with over three million female customers a month we are a brand that is dedicated to providing our customers with the very best health and beauty shopping experience in Australia,” said Mark O’Keefe, general manager marketing Priceline Pharmacy.

“We are also committed to actively supporting women in the wider community beyond the walls of our stores.

“As a pharmacy, we are also using our sporting partnerships to celebrate and showcase the health benefits that an active lifestyle can bring. We are 100 per cent Woman and committed to supporting the health and wellbeing of every woman and her family.”

“Our customers are excited by the dynamic rise in prominence of women’s sport in this country and we think it is appropriate for us to contribute to accelerating this growth. Priceline Pharmacy is very proud to be the main sponsor of three exceptional clubs in the Adelaide Thunderbirds, Western Bulldogs AFL Women’s league and now the Sydney Sixers.”

As part of the partnership Captain Ellyse Perry will act as an ambassador for the brand joining the likes of media icon Ita Buttrose, Aussie supermodel Sam Harris and TV celebrity Ada Nicodemou.

“There’s been a number of milestones in women’s sport in Australia recently and Priceline Pharmacy’s support of the Sydney Sixers and women’s sport is reflective of an incredibly exciting time for female athletes to be involved,” Perry said.

Priceline Pharmacy is currently is a sponsor of the Adelaide Thunderbirds netball team, the Western Bulldogs AFL Women’s team, the Kooyong Classic tennis tournament, Rio Olympian (Steeplechase) Genevieve LaCaze and Rio Olympian (Volleyball) Mariafe Artacho del Solar.

Please login with linkedin to comment

Circulation sydney sixers

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]