Priceline Pharmacy has announced Australian model Samantha Harris has become the newest Priceline Pharmacy Sister, joining actress Ada Nicodemou, media personality Ita Buttrose and the Adelaide Thunderbirds Netball team.
Harris has previously been an ambassador for Priceline Pharmacy’s 2014 You Beauty campaign, but this move will see her work with the brand in an ongoing capacity for the next 12 months.
Mark O’Keefe, general manager of marketing at Priceline Pharmacy said, “We are very excited to be working more with Samantha. Our past work with her has been hugely successful and shown that she is a perfect fit for our brand, so bringing her on as an ongoing ambassador and our newest Sister was an easy and natural decision.”
Harris said of the announcement: “I’m thrilled to be working with Priceline Pharmacy as a Sister. Their campaigns are always so fun to be involved with and working with the team there is always a great experience. I was so excited about the role because I love shopping at my local Priceline Pharmacy – there is such a great range of products that I know I can walk into any store and find something that will suit me!”
The ambassador role will commence immediately with her first official duty to be helping launch Priceline Pharmacy’s Festival of Beauty campaign this August.