PR Agency Hotwire Rebrands

PR Agency Hotwire Rebrands

Global communications agency Hotwire has unveiled its rebrand designed to represent its new vision, new attitude, and one global experience built around teams and clients.

Hot on the heels of the appointment of Barbara Bates as the agency’s new CEO, Hotwire has mapped out a new growth plan focused on offering a real global alternative to the large multinationals.

Hotwire’s rebrand supports this ambition to become ‘the best agency you’ll ever work with’, helping CMOs better engage and connect with their customers.

“This is more than a brand overhaul,” Bates said. “This is about the bold new direction we have taken with our business – to go beyond PR, beyond borders and beyond B2B tech.

“It’s a celebration of our evolution as an agency and the limitless mindset we’ve created within our team and clients.”

The new brand was created by Hotwire’s in-house branding experts, led by Sahana Jayaraman, senior vice president and head of the agency’s global Digital Brand Lab team.

Hotwire logo

Hotwire’s new logo

“The brand reflects our confident and sometimes quirky personality, and direct and personal tone and style,” Jayaraman said.

“The hot pink we’ve chosen suggests the contrast we need to create for clients to cut through the noise, push past the status quo, and win together.”

 




Please login with linkedin to comment

Hotwire

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]