Global communications agency Hotwire has unveiled its rebrand designed to represent its new vision, new attitude, and one global experience built around teams and clients.
Hot on the heels of the appointment of Barbara Bates as the agency’s new CEO, Hotwire has mapped out a new growth plan focused on offering a real global alternative to the large multinationals.
Hotwire’s rebrand supports this ambition to become ‘the best agency you’ll ever work with’, helping CMOs better engage and connect with their customers.
“This is more than a brand overhaul,” Bates said. “This is about the bold new direction we have taken with our business – to go beyond PR, beyond borders and beyond B2B tech.
“It’s a celebration of our evolution as an agency and the limitless mindset we’ve created within our team and clients.”
The new brand was created by Hotwire’s in-house branding experts, led by Sahana Jayaraman, senior vice president and head of the agency’s global Digital Brand Lab team.
“The brand reflects our confident and sometimes quirky personality, and direct and personal tone and style,” Jayaraman said.
“The hot pink we’ve chosen suggests the contrast we need to create for clients to cut through the noise, push past the status quo, and win together.”