Powerade Unveils New Flavour Inspired By Coconut Water Craze

Powerade Unveils New Flavour Inspired By Coconut Water Craze
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Coca-Cola South Pacific announced the launch of a ‘Powerade Pineapple Storm ION4 + Coconut Water’ flavour.

The limited edition flavour has now hit the shelves and forms part of the brand’s strategy to continue to drive innovation in the hydration and sport drinks portfolio.

‘Powerade Pineapple Storm ION4 + Coconut Water’ offers a twist on hydration, combining the fruity flavour of pineapple and the refreshing taste of coconut water.

The innovative flavour is a response to the growing appeal of coconut water and has been introduced to meet contemporary consumer needs in the sports category.

Primarily aimed at physically active 16 to 39-year-olds, the new beverage upholds the brand’s equity in its ION4 formulation and sporting performance credentials, with the same benefits of replacing electrolytes lost through sweat as other flavours.

Bridget Slipper, brand manager of operations for Coca-Cola South Pacific’s hydration portfolio, said: “This launch provides an opportunity to demonstrate the innovation inherent to Powerade to new and existing customers.

“We’re excited to share what Powerade has to offer in a new flavour as part of our strategy to drive growth through the continual refinement of our hydration and sports drink range.”

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