Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch.
Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising.
Both agencies will collaborate with Pooled Energy to support its mission of trialling energy-saving technology in 5,000 pools across Sydney, with funding from ARENA.
Pooled Energy founder and chairman John Riedl said: “We are excited to have partnered with these two agencies to work towards getting this life-changing technology in front of Australians.
“There is a huge opportunity here to make a real impact, and we’re confident that both Magnum & Co and the Wired Agency will be instrumental in helping us achieve our goals as a business.”
Carl Moggridge, managing director at Magnum & Co, said: ‘’We are delighted to have won this work with Pooled Energy. It is such an exciting time for the company with their recent funding from ARENA to trial innovative new technology in 5,000 pools across Sydney.
“We’re thrilled to be working alongside its founders, Greg Irving and John Riedl, who are both incredibly talented and highly respected in the energy and technology industries. We’re excited to see what we can achieve together.”
Angela Hampton, founder of The Wired Agency, said: ‘’There is no better time than now to be working with a company that is striving for cheaper and more sustainable energy solutions.
“We are so thrilled to have been appointed this work with Pooled Energy at such an exciting time for them, as well as alongside Magnum & Co. It’s great to be working collaboratively with such a forward-thinking and talented group of people.”