Pollen Partners With Gumtree To Unveil A Refreshed Look

Pollen Partners With Gumtree To Unveil A Refreshed Look
SHARE
THIS



Following yesterday’s launch of Gumtree Media, Gumtree and Pollen today unveil a refreshed look and feel for the vibrant community marketplace.

“Gumtree has more than seven million unique visitors each month[1], which made this a daunting project. We wanted to refine and modernise the platform without radically changing the experience for its loyal user base,” said Ross Gales, creative director.

Pollen worked closely with Gumtree’s product managers and developers to bring structural change and recommendations to the interface design. The redesigned platform is a contemporary refresh to the existing architecture and is aimed at enhancing the experience for the active community who use Gumtree every day.

The agency has been working with Gumtree since 2011, slowly evolving the platform’s UX and design to ensure it remains one of the most popular online marketplaces in Australia. The latest redesign required constant iteration and quality assurance, with changes implemented while the platform was continually in use.

“Gumtree has been a great partner because they really value our insights into UX and UI design. It has a large and loyal audience who are vocal advocates of the brand, so we were very respectful of how we evolved familiar processes to enhance the user experience,” said Brett Mitchell, director at Pollen.

Gloria Poulakis, director of ore operations at Gumtree Australia added, “Each day Gumtree connects buyers and sellers with people in their community to find, buy and sell everything from furniture and homewares to cars, business services, jobs and property.

“The redesign is a natural evolution of the brand and not only provides an updated look and feel but also improved usability and parity between desktop and mobile. Pollen has been an invaluable partner in helping bring the next chapter of Gumtree to life.”

Gumtree is a vibrant community marketplace with more than 2.5 million live ads across hundreds of different categories.

CREDITS

Client – Gumtree Australia

Agency – Pollen

Director – Brett Mitchell

Creative Director – Ross Gales

Technical Director – Andrew Knott

User Experience – Alun Machin

Art DirectorsHugo Vann, Jordan Payne

Producer – Martin Outram

[1] Nielsen May 2016

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine