After a successful 11-year tenure, Polkadot PR has rebranded as Polkadot Communications, pushing beyond public relations.
Under the new name, the Sydney-based agency’s full breadth of digital marketing and content-related services include SEO, influencer engagement and digital marketing on top of their traditional PR, social media and event management services.
Along with the name change came a complete rebrand of marketing collateral and a new website. The new logo includes a dot feature which symbolises a visual link between the old and the new.
Polkadot Communications represents clients across a range of industries including beauty, fashion, travel, education, events, food and beverage, tech disruptors, health and fitness, lifestyle and kids.
Founder Dionne Taylor saw the need for a name change that reflected the services that the agency offers.
“If we remained just a PR agency, then I predict within five years the business will be redundant,” she said.
“Brands want more than PR and campaigns are more effective when combined with multiple marketing disciplines.
“Brands need to combine a variety of marketing modalities for successful communication, and we’re proud to offer these to our clients.
“For years we have excelled in our services in PR, social media and event management. Now we need a name to reflect who we are today.
“By indicating to clients and the industry that we’re placing a focus on these services, we are able to provide a full-service spectrum of media services for consumer-related brands looking to dominate their industries.”