Seven high-profile Australian athletes have shared candid experiences of their own challenges with mental health in a new campaign by PlayersVoice for headspace, the National Youth Mental Health Foundation.
The goal of the campaign is to provide tips and advice to young men about how to actively maintain their mental health and wellbeing.
The new ‘headcoach’ campaign, produced by PlayersVoice for headspace, promotes the need to care for mental health as actively as physical fitness.
The featured talent are AFL players Tom Boyd and Dale Thomas, Australian Test cricketer Usman Khawaja, Wallaby Kurtley Beale, NRL player James Tedesco, Socceroo Daniel Arzani, and esports star Brandon Defina.
It is the first national broadcast campaign by PlayersVoice, Australia’s athlete-generated content platform which launched in September 2017. PV Studios, PlayersVoice’s branded content division, managed the production of the campaign.
The nationwide campaign runs until early September and targets young men aged 18 to 25.
It will run across free-to-air and pay TV, out-of-home including stadium signage, and targeted digital and social executions with 15-second, 30-second and two-minute versions of the athlete’s stories to be disseminated.
The athletes’ stories and tips to maintaining a healthy headspace can be found here.
PlayersVoice commercial director Adam Ireland said: “Every week, athletes face unimaginable pressure, performing in front of thousands under great expectation from the media and fans alike.
“With their every move under scrutiny, they need to develop robust coping mechanisms.”