Accessories lifestyle brand, Furla has teamed up with photographer Mario Testino and his creative agency to shape the brand’s artistic image.
Starting with the spring/summer 2015 collection, the brand will develop a 360-degree project that will set the tone of voice and the communication of the brand which will roll out to all platforms: point of sales, media and web.
Only in the early stages of a long-lasting collaboration, the creative partnership between Testino and Furla will transmit the brand’s colourful, joyful and contagious Italian lifestyle mood that celebrates both its iconic and novelty products with a strong mix of quality and innovation.
The images will be reflected in the ad campaign for media and outdoor, in window display, in store and web catalogs as well as in videos for the website, social media platforms and PR purposes.
This new challenge is the first initiative of a strong and focused marketing strategy, aimed at bringing Furla into the next level of its international growth.
“This is a very exciting and positive time for the brand. We are proud to begin this partnership with such a great artist like Mario Testino. His creativity will project Furla to the next level of its global evolution,” said Eraldo Poletto, chief executive officer of Furla.
“Furla is about energy, life and colours. When I look at the product, I imagine whoever is wearing it is having a great time. It’s a great journey we are beginning together,” said Testino.