Peter Biggs Leaves Clemenger BBDO

Peter Biggs Leaves Clemenger BBDO
SHARE
THIS



Clemenger Group Chairman Robert Morgan today announced that after 15 years with the Clemenger Group in New Zealand and Australia, Peter Biggs has decided to retire and head home to New Zealand.

“Peter has always indicated that his long-term plan was to return to New Zealand to live.  Now he has decided to make that move,” Mr Morgan said.

“Peter was Managing Director of our Wellington agency for seven years and did an outstanding job, helping to make us number one in the tough Wellington market.

“Then in 2006 he agreed to come to Clemenger BBDO Melbourne as Managing Director.  For the last eight years we have gone from strength to strength in Melbourne.  With his creative partner, James McGrath, and an outstanding management team, Clemenger BBDO Melbourne has built a global reputation as one of the best agencies in the world.

“Peter has played a central role in this success and we are extremely grateful for his contribution to the agency.

“Peter is a big personality and will be greatly missed, but we understand his desire to ‘go home’ to pursue the next stage of his life and his many other interests. He will consult to the agency until the end of the year.”

Clemenger BBDO Melbourne has strong management in place, led by James McGrath, as Creative Chairman, Paul McMillan, as Managing Director and the management team. Adding to this team will be the appointment of Jim Moser as Chairman of Clemenger BBDO Melbourne.

Commenting on his decision Peter said: “It’s been a privilege to be part of the Clemenger BBDO network for 15 years. I’ve been given the chance to lead remarkable agencies in two of my favourite cities – Wellington and Melbourne – and to work with a group of extraordinarily talented people – and great clients – in both of those places. I’m proud to leave the Melbourne agency in terrific shape and I know that, under Jim’s, James’ and Paul’s leadership, the agency will get even better. I wish them every success.”

Mr Morgan said Jim, who is currently CEO of Clemenger Group New Zealand, will re-locate to Melbourne. He will continue to head up New Zealand, but will take on the additional responsibility in Melbourne.

“Jim is a top ad guy and has overseen our businesses in New Zealand brilliantly over the last six years.  He has also been part of the tremendous success achieved by our agencies in Auckland and Wellington.  Prior to moving to New Zealand, Jim ran Clemenger BBDO in Sydney for eight years, having come from BBDO prior to that.

“Jim will divide his time between New Zealand and Melbourne. We look forward to introducing Jim Moser to you in mid-September, when these changes become effective.” Mr Morgan said.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]