As a brand that has always been on the cutting-edge of culture and the voice of new generations, Pepsi continues its campaign to spark unexpected conversations and action around the world with today’s truly global language – emojis.
The global “Say it with Pepsi” effort launches today in Australia, following its successful introduction in other markets, including Russia, Canada and Thailand.
PepsiCo Australia & New Zealand marketing director Jenni Dill said, “With two billion global smartphone users sending six billion emojis daily, we’re thrilled to have our iconic brand bring a unique take to this truly global phenomenon.
“‘Say it with Pepsi’ will come to life in the real world in the most unexpected ways, moving beyond the digital world into the physical world.”
The PepsiCo Design & Innovation Center created hundreds of PepsiMoji designs for a universal language system proprietary to the brand.
In Australia, consumers will be able to find 35 PepsiMoji designs, including nine designs that reflect the unique nature of Australia and the Aussie consumer – from summer love and sunglasses to BBQ’s, football, cricket and surfing.
The conversation starting and socially sharable PepsiMoji designs are on Pepsi Regular cans and bottles, produced by Pepsi bottling partner, Schweppes Australia, and are now available in stores for a limited time only. A custom PepsiMoji keyboard with hundreds of PepsiMoji designs for mobile and social use will be available March 7 for free download on the Apple App and Google Play stores.
Beyond packaging, the brand is creating an entire PepsiMoji ecosystem, with an exciting, fully integrated “Say it with Pepsi” marketing campaign commencing March 1 to support the Australian launch. This includes TV advertising, eye-catching billboards and posters on buses and trams around Australia.
It will also feature retail and in-store media, digital and social media and other exciting activations to encourage consumers to “Say it with Pepsi.”