Pedestrian.tv, Australia’s largest youth-focused publishing brand, has announced an exclusive reseller partnership with Tinder/Match Media Group.
The partnership will see Pedestrian’s National Advertising & Partnerships team become the official local partner to advertise to Tinder’s highly engaged user base.
Tinder’s targeted advertising units include branded profiles, sponsored messages, native display, native video, polls and quizzes.
The combination of Pedestrian and Tinder’s reach delivers a market leading environment to meaningfully connect with 18 to 35-year-olds across Australia.
Pedestrian.tv commercial director Brian Florido said: “As the world’s most popular app for meeting new people, Tinder’s platform provides a highly captivated and focused environment that has delivered outstanding results for brands overseas.
“We’re excited to deliver everything that Tinder has to offer to Australian advertisers and combine it with Pedestrian’s market-leading creative capabilities and reach to create a truly unstoppable marketing solution.”
Tinder/Match Media Group regional VP of sales Roly Elliott added: “As the largest youth-focused publisher in Australia, Pedestrian is a natural fit to represent Tinder’s millennial audience and native advertising solutions in the region.
“Their local expertise and existing relationships with advertisers will be valuable in growing our presence in market.”