PayPal has launched its first-ever global brand campaign created by Havas Worldwide called ‘Powering The People Economy’.
The campaign includes TVCs, print, digital, out of home, experiential, in-store and social channels.
The TV spots will run in Germany, the UK, Australia and the US first.
“PayPal has an opportunity and responsibility to help people take control of their money and use it in any way they want, through seamless and delightful experiences,” David Marcus PayPal’s president said.
“Powering The People Economy is a recognition of what our customers should expect and demand from us – secure, easy and convenient payment experiences that get out of the way and get them closer to what they want.”
“PayPal believes in a world that works for people, rather than the other way around,” said PayPal’s vice president of global brand, Christina Smedley.
“Through our products, we are making life better in tangible, practical and magical ways and building a world that makes every day easier and simpler for everyone. The essence behind this new campaign puts people, not institutions, first.”
The new campaign also features a new brand identity and updated PayPal logo designed by fuseproject.
Havas Worldwide’s global chief marketing officer Matt Weiss said: “Our goal was to give a contemporary, human and populist voice to a brand that does amazing things for everyday people. Rather than describe simple benefits, we focused on the perspective of what does PayPal do for people as a whole – how the brand is challenging and changing the status quo. Powering The People Economy came as a natural extension of that thought.”