PayPal Encourages Aussies To ‘Shop Off The Beaten Path’ This Christmas

PayPal Encourages Aussies To ‘Shop Off The Beaten Path’ This Christmas
SHARE
THIS


What best describes you?

PayPal Australia’s campaign to to connect Aussies with thoughtful gift ideas this holiday season is back with a new interactive livestream featuring comedian and actor Matt Okine.

The ‘Shop Off The Beaten Path’ online portal, which will this year host hundreds of Australian retailers, will surface unique and bespoke ideas for gift-givers this festive season.

Shop Off The Beaten Path was inspired by the insight that Christmas shopping, with its high expectations, large crowds and demands on time, can lead to shopper fatigue and angst.

In response to this angst, many Australians resort to buying the same, predictable presents each year because they run out of time, inspiration or energy.

Research by PayPal surveying 1,000 Australians shows that three in five of us know what we want for Christmas, and we’re dropping more present hints than ever (60 per cent). However, 68 per cent of us don’t get the gifts we are hinting at.

Shop Off The Beaten Path aims to address this by helping Australian shoppers connect with local merchants offering a range of unique, bespoke and memorable gifts.

The portal connects shoppers with hundreds of unique Australian retailers based on specific criteria – for him, for her, for the kids, or for all.

 

With gift categories from bespoke to beautiful and active to trending, Shop Off The Beaten Path will help the time poor and less inspired Aussies find the perfect gift this Christmas.

PayPal's 'Shop Off The Beaten Path' portal

Retailers on the portal span design outlets such as Assembly Label to experience sites like Adrenaline.com.au.

This year sees the Shop Off The Beaten Path portal optimised with smarter search functionality ensuring it is easier to shop by theme and type of gift.

The portal has also been expanded, with a larger roster of businesses, including vendors that were popular last year and newbies that make the portal offering even richer.

And with 72 per cent of people shopping on their mobiles, according to the 2017 PayPal mCommerce Index, campaign has also been optimised primarily for mobile shopping.

Elaine Herlihy, marketing director at PayPal Australia, said: “This year, we have taken Shop Off The Beaten Path to the next level, making it bigger, better and, above all, injecting more emotion.

“We’re urging Aussies to ‘Be a Better Giver’ – encouraging them to remember why they are giving a gift in the first place.

“We are also using data and real insights to show how they can do this via our unique portal that connects them to great Aussie businesses to find a gift that’s really worth giving and receiving.”

The portal is also designed to help showcase and champion Australian merchants in an online environment, where 71 per cent of Aussies will be Christmas shopping this year, according to recent research conducted by PayPal about Australian shopping habits this holiday season.

“Our research shows us that merchants are struggling with the pressure of the Christmas period, with two in three citing that they feel stressed in the lead up to the festive period,” Herlihy said. The highest area of stress is around maximising revenue (31 per cent).

“We are committed to supporting businesses of all sizes this Christmas, and our dedicated portal gives businesses a chance to showcase their unique brand to Australian consumers and get their products under Australian Christmas trees this festive season.”

Live Selects with Matt Okine

This year, PayPal extended the campaign to include a more emotive call-to-action, encouraging us to ‘Be a Better Giver’ this Christmas.

As part of this, PayPal introduced a Facebook live stream called ‘Live Selects’ featuring Aussie comedian and actor Matt Okine.

Live Selects was broadcast on Sunday 3 December and featured Okine being challenged to complete his Christmas shopping in 60 minutes from local merchants at Bondi Markets, who will also feature on the Shop Off The Beaten Path portal.

PayPal's 'Shop Off The Beaten Path' portal

The live stream, which garnered 123,000 views directly on Facebook, and a further 100,000 views through a strategic Daily Mail partnership, amplified through a successful pre-stream ‘Get Facebook Reminder’ call to action, with 13,500 organic views.

Overall, this element of the campaign saw a view-through-rate of 46 per cent.

Data-driven approach

Using smart technology, coupled with creative media placements, the socially-led and solely-digital campaign is underpinned by a data-driven media strategy.

PayPal-owned customer data combined with the company’s advanced understanding of mobile purchasing habits have been used to ensure Shop Off The Beaten Path resonates with Australian shoppers and is tailored to consumer habits.

Tom McMullan, associate creative director at Isobar Australia, said: “It’s rare you get the chance to improve on an already successful campaign, so we’re stoked to be helping Australians Shop Off The Beaten Path again.

“Plus, with the updates we’ve made based on last year’s learnings, we think PayPal Australia is on track to have its best Christmas ever for the second year running.”

Please login with linkedin to comment

Latest News

How To Have A Stress-Free Christmas In Your Online Community
  • Opinion

How To Have A Stress-Free Christmas In Your Online Community

Here, GM of community management agency Quiip, Julie Delaforce, offers her sage advice on how online community managers can earn themselves a breather over the festive period… Ahhh, that deep sigh out as you realise the Christmas break is within reach. It’s been a long year, we know you’ve worked hard, you really deserve a break! […]

Opinion

by Katy Denis

Katy Denis
Want To Get Ahead For 2018? Do This One Thing…
  • Opinion

Want To Get Ahead For 2018? Do This One Thing…

In this guest post, Katie Clift – an international PR consultant, journalist and broadcaster – offers her PR nouse to ensure you’re flying into the New Year… While the world is winding down for 2017, a great PR pro knows ’tis the season to start the wind-up! If you want to enter the new year ahead of […]

Opinion

by B&T Magazine

B&T Magazine
Study: More Than 60% Of Video Plays Will Be On Mobile By Mid-2018
  • Media
  • Technology

Study: More Than 60% Of Video Plays Will Be On Mobile By Mid-2018

Over 58 per cent of video plays occurred on mobile devices globally in the third quarter of 2017, new research by Ooyala has revealed. According to the video technology company’s Q3 2017 Global Video Index, this represents the sixth consecutive quarter in which mobile devices accounted for more than half of all online video starts, […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Study: Brands Lacking Ability To Meaningfully Act On Data
  • Marketing

Study: Brands Lacking Ability To Meaningfully Act On Data

Retailers and brands have thousands of data points at their disposal today, but new research by commerce marketing technology company Criteo shows many lack the ability to act upon the intel in a meaningful way. Criteo has unveiled the findings from two third-party studies, as part of the company’s new initiative to create the highest-performing […]

Ehrenberg-Bass Institute: Lessons In Launching Your New Logo
  • Opinion

Ehrenberg-Bass Institute: Lessons In Launching Your New Logo

In this guest post, marketing scientists from Adelaide’s famed Ehrenberg-Bass Institute, James Martin and Adam Gelzinis, review Formula One’s new logo and look at the lessons for brands considering a similar re-brand… At the final race of the 2017 season, Formula 1 revealed their new logo, which will represent the brand from the start of the […]

Opinion

by B&T Magazine

B&T Magazine
Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

ABC Replaces Lateline With New 10.30pm National News Bulletin
  • Media

ABC Replaces Lateline With New 10.30pm National News Bulletin

The ABC has announced it will replace its axed current affairs program Lateline with a half-hour news bulletin to be hosted by seasoned presenter Jeremy Fernandez. The 30-minute late-night edition news will air Monday-to-Friday Australia-wide from 29 January. Fernandez will also continue to present the NSW 7pm News on Fridays and Saturdays. ABC Director, News Gaven […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

Do you like say "I only watch SBS" in an attempt to sound smarter than you are? Well, why not pretend to read this too?

by B&T Magazine

B&T Magazine
Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News announces its annual Car Of The Year and it's not what you'd expect. Well, we certainly didn't expect it anyway.

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]