Paola Norambuena Returns To Australia As Interbrand’s New Chief Strategy Officer

Paola Norambuena Returns To Australia As Interbrand’s New Chief Strategy Officer

DDB Group brand consultancy Interbrand Australia has announced the appointment of Paola Norambuena as chief strategy officer.

Norambuena, who was formerly Interbrand’s global chief communications officer based in New York, has been lured home to Sydney to further grow the capabilities of the consultancy’s Australian arm.

With more than 18 years’ experience across global integrated brand, marketing and creative strategies, Norambuena has curated every level of the brand experience for businesses including Microsoft, GE, Xerox, Kellogg’s, McDonald’s, P&G, and Mars.

She was also once the marketing manager of Seafolly Australia for over three-and-a-half years.

Interbrand Australia CEO Nathan Birch said: “Paola brings unique global insight to the power of brand experience, having been instrumental in driving brand and business growth for numerous brands internationally over the years.”

“It’s great to be bringing in such great talent from all around the globe after achieving significant growth this year, including having created a number of exciting new brands, grown businesses, and developed innovative brand experiences locally and globally.

“In a time where traditional strategic levers for unlocking growth are becoming less effective, brand experience is, in some cases, the only opportunity for brands to be distinct in an increasingly competitive market.

“As the world’s most respected brand consultancy, we are uniquely positioned against both agencies and consultancies to deliver this.”

Commenting on her appointment, Norambuena said: “The best part of any brand work is its direct and positive impact on the business itself – certainly, financial growth and expansion, but just as important is its impact on the business’ people and their relationship with the company.

“That’s the power of great branding – it’s an asset that builds a business long term.

“Interbrand has been my home for 12 years in New York, and it’s wonderful to now be joining such a talented Interbrand team in Australia that is primed for further growth across some iconic Australian brands.”

Norambuena’s appointment comes almost four months after Interbrand appointed Davy Rennie and Ben Miles as managing director and executive creative director respectively.




Please login with linkedin to comment

Interbrand Interbrand Australia Paola Norambuena

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]