Face shaving company Schick for Men wants to champion all fans and their commitment to their team with a new gamification campaign.
Whether they watch the game from home or come dressed head to toe in team colours to a game, Schick wants to enable those fans to raze their game and take their support to the next level.
The ‘Raze Your Game’ app, digitizes a time-honoured sport ritual: face painting. Schick seeks to champion fans’ commitment and encourage them to ‘raze their game’ and take their fan-ship to the next level: by digitally ‘painting’ their faces and sharing it to their social networks.
Nothing says commitment like a fully painted face at a sports match and TheFARM with Schick is letting fans do just that.
Schick for Men is proud to be able to join the sporting conversation with Australian fans and provide them the opportunity to ‘raze their game’.
“Our campaign highlights Schick’s support of men everywhere – both on the field, in the stands, or tuning into the game from home,” said Aymin Diab, Schick Men brand manager.
The Schick ‘Raze Your Game’ App launches today. To raze your game face, click here.
Client Service Director: Kirsten Dunlaevy
Senior Account Manager: Sara Solar
Creative Director: Roger Gehrmann
Art Director: Nick Strine
Head of Production: Chris Sheriff
Media Agency: MEC