Pac Mags Partners With Woolies To Bring Back Peppa Pig Story Book Collection Promo

Pac Mags Partners With Woolies To Bring Back Peppa Pig Story Book Collection Promo
SHARE
THIS



Pacific Magazines has announced the return of its Peppa Pig story book promotion, available in Woolworths supermarkets nationwide.

The promotion sees Penguin Random House Australia, Entertainment One and Pacific partner to release a new selection of nine story books: Peppa Meets Kylie Kangaroo, Daddy Pig’s Lost Keys, Peppa Goes Boating, Dentist Trip, Peppa Meets The Queen, Peppa Plays Football, George Catches A Cold, Peppa Goes Skiing and Peppa Goes Swimming.

The books are each available exclusively at Woolworths for $2.50 when purchasing any participating Pacific title, including New Idea, Who, that’s life!, Men’s Health, Women’s Health, Home Beautiful, InStyle, Better Homes & Gardens, Marie Claire, Diabetic Living and Girlfriend.

In addition to extensive promotion across all Pacific touch points spanning print, online, social and EDMs, this year’s Peppa Pig campaign will also be promoted via 15 and 30-second TVCs and billboards on Channel 7.

Further, Woolworths will be supporting the collection in their print catalogue in September, and with bin displays instore.

The full collection is on sale now and will be available for the next six weeks, until Saturday 22 October 2017.

Mychelle Vanderburg, retail sales and group marketing director at Pac Mags, said: “We know Australian families love Peppa, and returning for a second year, this launch provides great value and instore excitement for Woolworths customers.”

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]