Pacific Magazines has announced the return of its Peppa Pig story book promotion, available in Woolworths supermarkets nationwide.
The promotion sees Penguin Random House Australia, Entertainment One and Pacific partner to release a new selection of nine story books: Peppa Meets Kylie Kangaroo, Daddy Pig’s Lost Keys, Peppa Goes Boating, Dentist Trip, Peppa Meets The Queen, Peppa Plays Football, George Catches A Cold, Peppa Goes Skiing and Peppa Goes Swimming.
The books are each available exclusively at Woolworths for $2.50 when purchasing any participating Pacific title, including New Idea, Who, that’s life!, Men’s Health, Women’s Health, Home Beautiful, InStyle, Better Homes & Gardens, Marie Claire, Diabetic Living and Girlfriend.
In addition to extensive promotion across all Pacific touch points spanning print, online, social and EDMs, this year’s Peppa Pig campaign will also be promoted via 15 and 30-second TVCs and billboards on Channel 7.
Further, Woolworths will be supporting the collection in their print catalogue in September, and with bin displays instore.
The full collection is on sale now and will be available for the next six weeks, until Saturday 22 October 2017.
Mychelle Vanderburg, retail sales and group marketing director at Pac Mags, said: “We know Australian families love Peppa, and returning for a second year, this launch provides great value and instore excitement for Woolworths customers.”