Outdoor Media Association Showcases Winners of Creative Collection

Outdoor Media Association Showcases Winners of Creative Collection

The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for Q3 2015.

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the best Out-of-Home (OOH) creative and innovative advertisements.

Launched in 2013, the competition is now in its third year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

Campaigns are judged across the following categories:

  • Best creative execution
  • Best use of a special build
  • Best use of technology/innovation
  • Best traditional use of the OOH medium

Quarter 3 2015 attracted 43 submissions from OMA members including Adshel, APN Outdoor, Executive Channel, goa, JCDecaux, oOh! Media and TorchMedia.

Guest judges included Blair Hamilford, commercial director sales – Retail, oOh! Media; Roopa Fulivai, Mmedia marketing manager, Adshel; and Kevin MacMillan, founder and creative partner, The Works.

MacMillan said, “I love how people can be so consumed with their phones and digital devices but an effective piece of OOH creative can stop them in their tracks.”

Congratulations to the following Q3 winners:

Best creative execution winner:

Campaign: ‘Always on’

Advertiser: iiNet

Creative agency: Marketforce

Media agency: OMD


Best traditional use of the OOH medium winner:

Campaign: ‘Milk Matters’

Advertiser: Lion Dairy and Drinks

Creative agency: AJF Partnership

Media agency: Starcom


Best use of a special build winner: 

Campaign: ‘Coke Contour’

Advertiser: Coca Cola

Creative agency: Universal McCann

Media agency: Universal McCann


Best use of technology/innovation winner:

Campaign: ‘Stop the spread of melanoma’

Advertiser: Melanoma institute of Australia

Creative agency: Disciple

Media agency: Direct

 

Please login with linkedin to comment

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine