Outdoor Company Utilises User-Generated Content For Billboards

Outdoor Company Utilises User-Generated Content For Billboards

This story was originally published by

This is perfect for those who fancy their photo on a billboard all around America and Puerto Rico.




The outdoor advertising company is offering everyone the opportunity to share its holiday cheer and gratitude on its billboards across America and Puerto Rico.

Throughout December, anyone who tags a photo with #ThankfulThisHoliday on social media will have their photo considered for display on one of Lamar’s 750 digital billboards that appear in 144 markets.

Lamar expects the campaign to receive upwards of 17 million impressions each week throughout the month of December.

Once people snap photos, tag them with #ThankfulThisHoliday and the photos appear on the billboards, webcams will capture the photos on the billboards and they will appear in a #ThankfulThisHoliday photo album on the Lamar Advertising Facebook page.

Read the full article here.




Please login with linkedin to comment

cards against humanity Multi-Screen TV Summit Xero

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]