Today sees the launch of the third episode of the ‘Who’s in the Car?’ web series for Youi Insurance, featuring The Bachelor and The BAchelorette host Osher Günsberg.
The series, produced by content agency Emotive, is hosted by stand-up comedian Katie Burch. In each episode we see her picking-up a celebrity guest and getting to know them better by asking ‘tough’ questions in her car.
‘Who’s in the Car?’ launched in May this year, with the first episode featuring NRL players Sam, Tom and George Burgess, and the second episode launching a month later featuring The Veronicas.
This time, it was Günsberg’s turn…
Fabrizia Roberto, head of marketing at Youi, said: “We are extremely pleased with the results so far, with the first two episodes in the series exceeding all targets set.
Across YouTube, Facebook and Instagram, the content has had 5.4 million views with over 5.1 million minutes consumed and a 95 per cent positive sentiment.
“Ad recall is very strong amongst those who have viewed the content on YouTube, and we’re now starting to see a brand favourability uplift as well, demonstrating the brand value of giving audiences content they choose to watch.”