Oracle Marketing Cloud Enhances Global Data Offering With New Partnership

Oracle Marketing Cloud Enhances Global Data Offering With New Partnership
SHARE
THIS



Oracle Marketing Cloud today announced a new partnership with data marketing company Eyeota to help clients improve ROI and strengthen customer experience across global campaigns.

The partnership will enable marketers and advertisers to use Eyeota data in Oracle’s Data Management Platform (DMP) to more intelligently target and personalise non-US campaigns to Eyeota’s three billion unique profiles in the Asia Pacific, Europe and the Americas.

Eyeota’s data will be integrated into Oracle’s DMP through the Oracle Data Cloud, and Oracle DMP users can build audiences directly from Eyeota data or by seamlessly combining it with additional data segments from Oracle’s BlueKai Marketplace.

Karen Kokiko, senior product marketing manager at Oracle Marketing Cloud, said the company’s DMP is differentiated on features and capabilities, but truly stands out in terms of the data it has natively integrated.

“Eyeota’s audiences reflect the company’s depth of data in the EMEA and APAC regions, and this integration dramatically improves our international data offering, making the Oracle Data Management Platform an even more compelling platform,” she said.

Eyeota CEO Kevin Tan said brands understand the importance of knowing their audiences on an almost intimate level to help them deliver more personalised and relevant content, while enhancing the online experience.

“Our integration with the Oracle Data Management Platform offers brands deep insights to better understand their customers, improve audience engagement and drive significant ROI,” he said.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine