Oracle Extends Integrations Across Oracle Marketing Cloud

Oracle Extends Integrations Across Oracle Marketing Cloud
SHARE
THIS



To help simplify marketing across channels and deliver customer-centric campaigns, Oracle announced at its OpenWorld conference in San Francisco this week further integrations across Oracle Marketing Cloud.

According to a recent report by Forrester Research, 82% of marketers lack a unified view of the customer.

As a result, they fail to target customers appropriately across channels and risk damaging customer relationships with irrelevant promotions or messaging.

By integrating the Oracle Data Management Platform solution (formerly BlueKai Data Management Platform) with Oracle Cross-Channel Marketing, Oracle is helping marketers define, target, and retarget their ideal customers to build more-effective marketing programs.

stetic3

“True customer centricity only happens when companies can unify their marketing data with the execution of messaging with that data under one umbrella,” says John Stetic, group vice president of products, Oracle Marketing Cloud. “This integration allows marketers to better understand the attributes and behaviors of their ideal customers and orchestrate an experience tailored to each one of them. By delivering more-relevant experiences, marketers can build long-term relationships with their customers that drive revenue and better lifetime value.”

With the integration, marketers can anonymize customer and prospect behavior data generated from Oracle Eloqua Marketing Cloud Service, such as campaign response and engagement level, and place it into the Oracle Data Management Platform. This data can be used for retargeting purposes, in search, display, site optimization, and mobile advertising.

Advanced analytics in the Oracle Data Management Platform provide marketers with new audience insights to better understand their customers and prospects. Marketers can now explore the characteristics of anonymized contact segments, drawing on more than 400,000 data attributes spanning more than 700 million current anonymous customer profiles.

Inside Oracle Cross-Channel Marketing, marketers can access data that contains behaviors, attributes, and preferences that make up an ideal customer. With the new integration, this data can be made anonymous and pulled back into the Oracle Data Management Platform, where digital marketers can create models of audiences that “look like” their ideal customers and then amplify their reach across acquisition channels.

The integration of the Oracle Data Management Platform into Oracle Marketing Cloud enriches Oracle Marketing Cloud’s existing integrations between cross-channel, social, mobile, and content-marketing solutions.

Latest News

Women In Media Profile: Tanya Orman
  • Media

Women In Media Profile: Tanya Orman

Always wanted to know what makes Tanya Orman tick? Well, this profile's got more ticks than Einstein's HSC results.

by B&T Magazine

B&T Magazine
What Happens When A Brand’s Primary Engine Runs Out Of Fuel?
  • Opinion

What Happens When A Brand’s Primary Engine Runs Out Of Fuel?

Anthony Stevens (pictured below) is the founder and CEO of Digital Asset Ventures and co-author of Chasing Digital: A Playbook for the New Economy. In this guest post, he argues too many brands mistakenly think their threats are external when, in fact, they’re wholly internal… In our new economy, pre-digital incumbents can find themselves bogged down by an […]

by B&T Magazine

B&T Magazine
Ogilvy Brisbane ECD Phil Nobay Departs
  • Advertising

Ogilvy Brisbane ECD Phil Nobay Departs

Ogilvy Brisbane ECD Phil Nobay has departed amid reports of an anonymous willy drawn on the leaving card.

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.