Optus Promotes Ben White To Marketing Lead

Optus Promotes Ben White To Marketing Lead
SHARE
THIS



Optus has hired internally for the lead role of the telco’s of product marketing, with Ben White given the green light to move on up the food chain.

Previously, White had been managing director of product marketing and has been with the telco for six years.

He has been instrumental in a number of Optus initiatives, such as the partnership with iHeartRadio and Optus’ pricing and package options for watching the English Premier League which suffered a rather hefty amount of backlash.

Nevertheless, White said he’s chuffed with the promotion. “I’m delighted to be appointed to this role,” he said.

“This is an exciting time to be part of Optus and I look forward to leading the team as we continue to transform our brand into a mobile-led entertainment business.”

White will now be responsible for Optus’ consumer mobile and fixed products, TV and entertainment services, brand and communications, analytics and insights and innovation.

“After a global search, I’m pleased to announce Ben’s appointment to this key leadership role,” said Allen Lew, CEO of Optus.

“His deep knowledge of Optus and the Australian telecommunications market will ensure we are well positioned to drive consideration of Optus by delivering innovative solutions that entertain customers and enhance their lives.

“Over the past several months, Ben has been the driving force behind Optus’ recent successes including Yes TV by Fetch, Optus Music, Home Wireless Broadband, and our refreshed brand. With his extensive product and marketing background, Ben is well-placed to lead the next phase of our transformation starting with the launch of the English Premier League.”

Latest News

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car
  • Campaigns

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car

Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR (autonomous sensory meridian response), in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, […]

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris
  • Campaigns
  • Media

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers the freedom of choosing […]

Digital: Is it Time to Call a Spade A F@cking Shovel?
  • Opinion

Digital: Is it Time to Call a Spade A F@cking Shovel?

In his latest post, B&T’s favourite industry contrarian, Robert Strohfeldt, argues the word “digital” is clouding and confusing too many aspects of advertising and its outcomes… Just looked at another of the many “online” advertising/marketing papers I receive. There are so many, I can’t keep up. You would think traditional media is no longer relevant, […]

by B&T Magazine

B&T Magazine
Enero Agencies Team Up To Discover What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Discover What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine