Optus Goes Full-Bore Soccer As It Chases A-League & Socceroos’ Rights

ADELAIDE, AUSTRALIA - MAY 01:  Adelaide United celebrate after they defeated the Wanderers during the 2015/16 A-League Grand Final match between Adelaide United and the Western Sydney Wanderers at Adelaide Oval on May 1, 2016 in Adelaide, Australia.  (Photo by Robert Cianflone/Getty Images)
SHARE
THIS


What best describes you?

Telco Optus is clearly placing its faith in the value of football with reports today that it wants to add A-league and Socceroo internationals to the English Premier League rights it recently required.

Despite its popularity, A-League games presently air only on SBS 2.

Optus shelled out a whopping $198 million for the rights to the EPL six months ago and has subsequently come under fire from fans who argue the $15 a month subscription rate is too high and you can only watch games on the Optus channel on Fetch TV.

However, reports in Fairfax Media this morning have stated that the Singapore-owned telco is “running the ruler” over both A-League matches and internationals featuring the Socceroos.

Optus’ CEO Allan Lew was quoted as saying: “We’re looking at it seriously. If it makes sense and it adds value to what we are providing football fans, at a commercial deal that we feel is fair, then we will see how we can bring it across. But, it’s early days and let’s see what happens.

“Having got EPL we will build a content suite around people who are football fans. We will be building something around that to engage football fans when there is no live game, or nothing interesting to watch in terms of football.”

If any deal were to go ahead, it’s believed fans would have to sign-up to Optus TV on Fetch. It has not been reported whether the $15 a month subscription fee would be increased.

Arguably, the whole EPL rights affair has been poorly handled. When Optus won the rights fans were less than impressed that they’d paid hefty subscription fees to (then rights holder) Foxtel. It was also argued that Optus simply didn’t have the proper distribution rights and fans could only watch games on Fetch and not, say, at a hotel or pub.

MSM_WebBlock-750x321-420x179-1

MSM_Sponsor_bar[1]

Under pressure, Optus finally did a deal in mid-March with SBS to sub licence the exclusive free-to-air rights of one match per round for the next three seasons.

Foxtel was also forced to placate angry fans by signing deals directly with some of the major EPL clubs themselves that allowed the under-fire broadcaster to show top-flight games albeit on a delayed telecast 24 hours later (as the Optus deal gave it first airing rights in Australia).

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]