Mercedes-Benz Australia has launched its latest campaign entitled ‘AMG Snow – An AMG Experience Like No Other’, to celebrate the AMG Snow event.
The campaign will take one winner and a friend to the 2016 edition of AMG Snow, held in the winter wonderland of Queenstown, New Zealand.
The ‘AMG Snow – An AMG Experience Like No Other’ campaign was created by Online Circle Digital, and also incorporates a website, supported by social and search.
“Every year Mercedes-AMG brings this incredible event to their customers. We wanted to share this once in a lifetime experience with more people, giving fans the chance to attend what is an incredibly exclusive, unique event,” said Lucio Ribeiro, lead strategist at Online Circle Digital.
“It’s an occasion that many AMG customers wait all year for. We looked at it as the perfect activation opportunity to further differentiate an already stand-out brand.”
The campaign website brings together all the elements that make the AMG Snow event unique, such as driving the finest sports cars in stunning alpine locations, the dining, the accommodation, the winter testing facilities and the opportunity to attend through a competition.