One Green Bean Appoints Social & Strategic Leads

One Green Bean has bolstered its senior management team with the appointment of Will Allen (below) as managing partner, social, and Kirsty Angus (main photo) as head of planning.

The appointments come as One Green Bean celebrates a series of recent wins that has seen it add some of Australia’s leading consumer brands to its client roster including Tourism Australia, Mutti Parma, Holden and Red Bull.

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Carl Ratcliff, CEO of One Green Bean, said: “I’m thrilled Kirsty and Will have started at One Green Bean, Sydney. Both have a reputation for creativity and flair and will add to our capacity to take brands to original heights within the earned space.

“Our clients are increasingly calling on us to deliver sophisticated, strategic thinking for their brands and we’re looking forward to working with Kirsty and Will to continue to grow our capabilities in this area.”

Allen joins from We Are Social London, where he held the role of Business Director delivering award-winning campaigns for clients including adidas, Audi and Samsung. With a background in creative, production and social he will be responsible for growing One Green Bean’s integrated social offering.

With over 15 years’ experience, Angus has worked in agencies in Sydney, London and Paris and brings experience from across advertising, digital and PR. Kirsty’s portfolio includes a Cannes Media Lions Grand Prix for her work with Canon EOS. Kirsty will work across One Green Bean’s client roster to deliver integrated creative and brand strategy.

Allen said of his appointment, “I’m incredibly excited to be joining such an innovative agency. There are great opportunities here to do some really original, creative work for our forward thinking brands.”

Angus added, “It’s great to be working with a team that I’ve always admired creatively and I’m excited about the possibilities presented at One Green Bean to help build strong, effective marketing communications across paid, owned and earned channels.”

This year, One Green Bean celebrates its tenth year since Kat Thomas, founder and global executive creative director, and Anthony Freedman, chairman of Havas Group Australia and New Zealand, founded the agency in 2007.

Since its inception, One Green Bean has grown into a multi-award-winning ideas-centric agency with over 100 staff across offices in Sydney and London. One Green Bean is an agency that helps brands tell their stories in memorable, useful and entertaining ways, with ideas designed to travel at the speed of send.

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