Omnicom Nabs Rob Marston As New Head Of Mobile Division Airwave

Omnicom Nabs Rob Marston As New Head Of Mobile Division Airwave
SHARE
THIS



Rob Marston is jumping aboard the Omnicom Media Group bandwagon as the newly appointed ANZ head of its mobile division, Airwave.

The brand spanking new role will see Marston take charge to ensure mobile is fully integrated into the working practices of the OMG agencies OMD, PHD, m2m, Foundation and Resolution.

With over 17 years of industry experience tucked under his belt, Marston will head up the specialist mobile division working on creating data driven marketing strategies through technology, tools, consultants and activation.

Rob_HeadShot

Coming from a mobile marketing background, Marston created boutique mobile consultancy Zeus Unwired in 2012, off the back of launching InMobi into the Aussie market in 2010.

Once he pulls his chair up to the desk, Marston will assume responsibility for establishing digital strategies that help clients navigate today and prepare them for tomorrow.

“Having been fortunate enough to have been involved with the mobile marketing since the early days, I’ve seen mobile mature to its current state where it has become hygiene for clients to ‘do mobile’,” Marston explained.

“Mobile shouldn’t and can’t sit as a siloed activity and this was my main driver to join the team at OMG. As mobile garners a bigger seat at the table thanks to improved tracking capabilities, I’m excited to help OMG’s world-class teams and second-to-none client roster weave mobile into their overall marketing communications strategy.”

Omnicom Media Group ANZ CEO Leigh Terry added that Marston’s “blueprint for how we extend our already great work in this space is exciting and will only further enhance and complement our existing resources”.

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.