Rob Marston is jumping aboard the Omnicom Media Group bandwagon as the newly appointed ANZ head of its mobile division, Airwave.
The brand spanking new role will see Marston take charge to ensure mobile is fully integrated into the working practices of the OMG agencies OMD, PHD, m2m, Foundation and Resolution.
With over 17 years of industry experience tucked under his belt, Marston will head up the specialist mobile division working on creating data driven marketing strategies through technology, tools, consultants and activation.
Coming from a mobile marketing background, Marston created boutique mobile consultancy Zeus Unwired in 2012, off the back of launching InMobi into the Aussie market in 2010.
Once he pulls his chair up to the desk, Marston will assume responsibility for establishing digital strategies that help clients navigate today and prepare them for tomorrow.
“Having been fortunate enough to have been involved with the mobile marketing since the early days, I’ve seen mobile mature to its current state where it has become hygiene for clients to ‘do mobile’,” Marston explained.
“Mobile shouldn’t and can’t sit as a siloed activity and this was my main driver to join the team at OMG. As mobile garners a bigger seat at the table thanks to improved tracking capabilities, I’m excited to help OMG’s world-class teams and second-to-none client roster weave mobile into their overall marketing communications strategy.”
Omnicom Media Group ANZ CEO Leigh Terry added that Marston’s “blueprint for how we extend our already great work in this space is exciting and will only further enhance and complement our existing resources”.