OMD Leads The M&M Global Awards 2016 Shortlist

OMD Leads The M&M Global Awards 2016 Shortlist

M&M Global Awards in its 27th year announces today the highly-anticipated shortlist celebrating the best multi-market media campaigns from around the world.

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The shortlist is headed by OMD with a total of 35 nominations across 16 categories. Following in second place is MediaCom while MEC is the third highest performing agency on the list.

Independent agencies present on the prestigious shortlist include companies such as Atomic 212 and LONDON Advertising while media owners include The Wall Street Journal and Yahoo! EMEA.

Brands that dominate the shortlist are Double Robotics with the campaign ‘Lucy The Robot’ which ran globally and Deutsche Telekom A.G. with ‘Sea Hero Quest’ which ran in Europe.

Seven new categories were introduced to this year’s awards. These include Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of a Publishing Platform, Best Creative Use of Technology, Best International Growth Strategy, B2C Campaign of the Year and The Talent Award reflecting on the ever-changing and multifaceted global media landscape.

The winners will be decided in a final round of judging by a prestigious jury that includes C-suite executives from Diageo, Hiscox, Jaguar Land Rover, MasterCard, Toyota and Unilever, as well as media owners, media agencies and independents.

The winners’ announcement will take place at the M&M Global Awards gala dinner event on the evening of 8 September 2016 at the Grosvenor House, London supported by NBCUniversal International Networks who is the Headline Partner of the 27th edition of the event for the second successive year.