Ogilvy’s Ex-head Of Data Unveils New Content Intelligence Platform

Ogilvy’s Ex-head Of Data Unveils New Content Intelligence Platform
SHARE
THIS



Leon Bombotas, former head of data at Ogilvy, has today launched a content intelligence platform combining web analytics, artificial intelligence and data-science.

Newsroom.ly was built by Australian data scientists, digital strategists and application developers with a mission to help storytellers easily measure content performance.

The platform measures content performance across earned and owned media across a number of channels and formats, including social and websites; copy, images and video.

Via its proprietary scoring algorithm, a new universal standard for content performance-measurement has been introduced called the Impact Score.

Newsroom.ly computes a score out of 100 for each piece of content by evaluating views, engagement and conversion, as well as (in an industry-first) determines ROI for owned content. Then, using a combination of text mining and data science, it uncovers the ‘narratives’ that are having the highest impact on audiences.

Leon Bombotas

Newsroom.ly founder Leon Bombotas

Bombotas said: “With content consumption at an all-time high, and a multitude of digital channels being accessed everyday, achieving meaningful engagement and reach is becoming increasingly difficult.

“And while there’s a plethora of tools to measure and analyse paid advertising, Newsroom.ly can now measure earned and owned content, allowing marketers to achieve greater relevance by finessing their content strategy, and publishers to focus their narratives to what’s garnering more consumer interest.”

Newsroom.ly has already been enlisted by Aussie private health insurer Medibank to help re-launch its Live Better platform, and is currently being trialled by a number of other local publishers.

Please login with linkedin to comment

Leon Bombotas Newsroom.ly

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]