Ogilvy Melbourne Names Susannah George As New Head Of Film & Content Production

Ogilvy Melbourne Names Susannah George As New Head Of Film & Content Production
SHARE
THIS



Following a year of continuous growth across its client portfolio, including the recent addition of the Cadbury account, Ogilvy Melbourne has lured Susannah George to join its senior team in the newly created role of head of film and content production.

George joins Ogilvy from AJF Melbourne, where she spent the past four years as senior TV producer and 2IC.

She started her advertising career in account service, working briefly at McCann Brisbane before moving to Ogilvy in London.

After four years as a suit, George realised her real passion was in production and made the leap into TV production at MWO, where she was trained by its head of TV.

Returning to Australia in 2007, she joined Cummins&Partners as TV producer. She then joined AJF Melbourne in late 2013.

George will lead and build Ogilvy Melbourne’s film and content department in her new role, through a period of sustained new business growth.

David Ponce de León, executive creative director at Ogilvy Melbourne, said: “We wanted to re-define this role for a new era, and we’ve found that in Suse.

“Production-wise, there’s a tendency to gravitate towards the same names, which is exactly the opposite of what we wanted. Suse is a next-generation production leader.

“She’s never been afraid to jump in the deep end, and her career path demonstrates this in spades. We’re chuffed she has chosen to join us in our new chapter.

“Our production schedules have increased significantly due to new business wins. We’re confident Suse will help us bring our capability to the next level.”

Commenting on her new role, George said: “I’m absolutely thrilled to join the Ogilvy Melbourne team. I loved working at Ogilvy in London, and it’s great to be back at Ogilvy again.

“Besides David’s infectious creative drive, what attracted me to the role is the agency’s understanding that production is constantly changing from what it has traditionally been.

“Turning great thinking into great productions at whatever budget, length and timings has always been my focus, whether it is for big screens or for little screens.

“I think Ogilvy is finding its creative groove again and I’m very much looking forward to working with all of our clients and the fantastic agency team, whilst also strengthening Ogilvy’s in-house capabilities.

“I’m flattered they’ve entrusted me to lead and build the film and content department through these exciting times ahead.”

George’s appointment is effective immediately.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]