Specialist digital marketing and media consultancy Mindbox has been appointed as the preferred digital services agency for the NSW government’s insurance and care organisation, icare.
After a successful partnership in late 2017, Mindbox will see its remit dialed up to include all digital media and data strategy across the brand’s six service lines.
As one of Australia’s largest insurance providers, icare insures more than 296,000 NSW employers and their 3.7 million employees.
Mindbox has been tasked with driving awareness and reach, through digital media and data, to ensure icare platforms are reaching relevant audiences while amassing in-depth analytics to produce digestible consumer insights.
Nic Halley, founder and chief executive officer of Mindbox, believes the pair’s similar thinking coupled with collaboration and transparency forms a great team.
“icare are passionate about creating the best possible outcome for every person and organisation they work with, delivered through a fair, respectful and empathetic experience that focuses on the individual,” he said.
“Our focus is on ensuring that data is an essential resource for business strategy – a source of truth and intelligence to support robust decision-making and help bring this vision to life.”
Andrew Branwhite, head of brand, customer strategy and integrated marketing at icare, said a strong focus on data is essential.
“For us, data is key to gaining richer customer insights and strengthens how we provide delivery of cover, treatment and support,” he said.
“Our collaboration with Mindbox ensures we’re working with a NSW-based partner who can mirror our business objectives and drive aid for the people of NSW.”