NRL Grand Final fails to hit AFL heights on Twitter

NRL Grand Final fails to hit AFL heights on Twitter

Although the Twittersphere went into its expected overdrive on Sunday night for the NRL Grand Final between the Sydney Roosters and the Manly Sea Eagles, the numbers fell well short of the mania of the previous weekend’s AFL Grand Final in Melbourne.

Total social messages hit 145,435 on Sunday for the big NRL finale, with 111,565 of those coming on Twitter. This represented 63,000 fewer messages than the AFL Grand Finals received a week previously.

The fact that two Sydney teams were in the final is said to have contributed to the lack of tweets from elsewhere around the country.

The following is a word cloud showing the location of the location of the NRL tweeters (based on a random sample of 3000 tweets:  

There were 31,860 messages at its daily peak on the 6 October.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]