Radio and entertainment company NOVA Entertainment has announced an exclusive strategic partnership with ESL, the world’s largest esports company.
This exclusive partnership will see NOVA Entertainment leverage its radio and digital platforms to promote ESL’s flagship event in Australia, IEM Sydney, and the ESL AU & NZ Championships, to the public.
In addition, NOVA Entertainment will exclusively represent and sell ESL inventory for the ESL AU & NZ Championships in the Australian market.
The partnership, alongside NOVA Entertainment’s Acast podcasting offering and the recent launch of Millennial mobile-only platform GOAT, demonstrates the continued diversification of the company into a multi-platform entertainment business.
Nathan Reay, NOVA Entertainment’s head of M&A, strategy and partnerships, said: “We are excited to partner with ESL, a global leader in esports with an established award-winning presence in Australia.
“As esports experiences enormous growth, NOVA Entertainment is committed to being at the forefront of its expansion in Australia.”
ESL Australia’s managing director, Nick Vanzetti, said: “ESL has pioneered the way in esports live events and broadcast innovation in Australia, and it is our mission to continue to develop the ecosystem here.
“Partnering with NOVA Entertainment will provide the growth platform to bring mass audience to esports in Australia through IEM and the ESL AU & NZ Championships.”