NOVA Entertainment Launches Live Experience Business

Photo: Dara Munnis. @daramunnis
SHARE
THIS



Radio network NOVA Entertainment has announced the launch of exp., a live experience business established to deliver creative activations and events for brands.

NOVA Entertainment has partnered with creative and strategic specialists habitat. to create exp. powered by habitat., which will utilise the assets of both partners in live experiences for brands.

The partnership will also offer brands potential amplification through NOVA Entertainment’s varied media assets.

The ambitions for exp. have been revealed internally. NOVA Entertainment’s commercial teams now integrating the capabilities into client responses, with a number of prospective brand partners already indicating interest.

NOVA Entertainment has built a commercial reputation for its expertise in the event, experiential and activation space over the past 16 years, having held successful shindigs such as Nova’s Red Room and the smoothfm Festival of Chocolate.

Nathan Reay, head of M&A, strategy and partnerships at NOVA Entertainment, said: “We are excited to partner with habitat. to create exp., a full-scale experiential business that can also amplify events through the media assets of NOVA Entertainment.

“This is a unique market defining proposition that demonstrates NOVA Entertainment’s continued commitment to provide a multi-platform offering for clients.”

Mark Vincent, managing partner at habitat., said: “The like-minded progression of both habitat. and NOVA Entertainment made this partnership a no-brainer for us.

“We’ve always held the belief radio is the perfect medium to amplify what we do, and who better to do that with than NOVA Entertainment. I’m looking forward to what the future holds and have no doubt everyone will be seeing a lot of exp.”

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]