The Marketing Academy has opened nominations for its highly selective and coveted scholarship Program, giving 30 aspiring marketing leaders the opportunity to learn the skills to get to the top of the industry.
This will be the fifth year this exclusive program has run in Australia and will see 30 of the brightest marketing talent selected to undertake this part time and completely free leadership development program.
Featuring one to one mentoring and access to some of the country’s most influential industry leaders, the scholarship has an enviable reputation of providing world class learning in a unique and powerful way.
Terry Savage, the Academy’s newly appointed global chairman, said: “We’re truly delighted to open nominations for our fifth year in Australia.
“The support and involvement from the senior leaders in our industry as mentors and coaches reaffirms the belief that investing in our up and coming talent at the highest level will enable both brands and agencies to thrive in Australia.”
The scholarship program, which also launched in the US earlier this year, is designed around four core learning modules: personal development (be an extraordinary human being); professional development (be an exceptional marketer); people development (be an inspirational leader); and purpose (be a change maker).
The 2019 scholarship program includes;
- One-to-one mentoring sessions with Australia’s most experienced leaders from the world of marketing and advertising. The line-up of mentors in the program has included John Steadman (chairman, WPP); Matt Tapper (managing director of global markets, Lion Co); Barni Evans (CCO, Sportsbet); Stephanie Tully (CMO, Qantas); Andy Lark (CMO, Foxtel); Steve Brennan (CMO, Uber); and Monique Macleod (CMO, CBA) to name just a few.
- Three immersive residential boot camps packed with inspirational speakers and masterclasses.
- One-to-one coaching with an executive coach.
- Four scholarship lectures, each hosted by recognised experts.
Jules Lund, founder of Tribe and current scholar, said: “The Marketing Academy defies logic. A mind-altering boot camp kicks off a scholarship year where the greatest leaders in the country not only share their personal challenges, but sit with you to work through yours. I’ve never felt so invested in.’’
Another scholar, DDB Sydney managing partner Chiquita King, said: “Being a part of the academy has been transformational on every level. In essence, it’s reminded me that leadership is a privilege, not just a responsibility.
“Beyond making your contribution count more meaningfully at work and in the world, you meet inspiring people and build incredible friendships which no doubt will last a lifetime.’’
The scholarship is open to all marketers within brands and agencies with between 10 and 20 years’ experience. scholarship places are also granted to entrepreneurs.
The Marketing Academy is sponsored by Google, Commonwealth Bank, Microsoft, News Corp Australia and PwC. The lecture element of the programme is supported by Clemenger BBDO and the alumni program for the 120 executives who have graduated from the scholarship is supported by IAG.
To take part in the scholarship program, potential scholars first need to be nominated via www.themarketingacademy.org.au and submit a three-part application by midnight on 14 December 2018.
All nominees then take part in a three-stage selection process in order to be offered a scholarship, which begins in March 2019.