Nissan makes surprise entry to smartwatch race

Nissan makes surprise entry to smartwatch race

Car maker Nissan is the latest surprise entrant to the smartwatch arms race currently consuming tech manufacturers, unveiling the Nismo at the Frankfurt Motor Show.

B&T Magazine
Posted by B&T Magazine

The revelation of the new gadget comes just days after Samsung became the first big player to enter the fray with its Galaxy Gear offering last week, while Apple is widely rumoured to launch its own offering along with the latest iPhone tomorrow.

Sceptics are uncertain exactly what appeal most of these devices will have across the wider community, but the Nismo appears to offer a practical advantage by monitoring not only the biometrics of the user, but also the car as well.

Nissan will also be able to send tailored messages to the watches, whilst the developers hope to be able to include ECG heart monitoring and EEG brainwave monitoring technology in the future, along with body temperature.

Gareth Dunsmore, marketing communications general manager, Nissan Europe, said: "Wearable technology is fast becoming the next big thing, and we want to take advantage of this innovative technology to make our Nismo brand more accessible.

“On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo athletes, and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."

Connectivity in car is one of the key battlegrounds among manufacturers, with apps and internet functionality being rolled out, with apps like Pandora and Google Maps already integrated into some models.

Latest News

How To Lose A Pitch Gracefully
Advertising

How To Lose A Pitch Gracefully

Losing a pitch is like a bad one night stand, not to be mentioned and better off forgotten.

by B&T Magazine

B&T Magazine
Video Advertising Market Worth $196m
Media

Video Advertising Market Worth $196m

Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014. FMCG is the dominant industry in video advertising with 18.2 percent share, more than 2.5 times higher than its 7.2 percent share of […]

7 Sins of Social Media
Marketing

7 Sins of Social Media

Being all talk or running a one man show are among the top social media sins.

The 2Day FM Swisse Color Run A Sold Out Success
Media

The 2Day FM Swisse Color Run A Sold Out Success

The Swisse Color Run teamed up with 2Day FM for the first time in 2014 and more than 20,000 people were in attendance at the event last week. Also known as the Happiest 5k on the Planet, the event is a unique paint race that celebrates healthiness, happiness and individuality. The partnership saw 2Day FM […]