Nissan Challenges Man To Remember All Its New Bits And Bobs

Nissan Challenges Man To Remember All Its New Bits And Bobs
SHARE
THIS



Having only recently hit the market, the Nissan Juke, Micra, X-Trail & QASHQAI, boasts some of the most extensive spec updates and innovations the motoring company has released to date. So many new innovations and specifications in fact, that Nissan Australia recently challenged the man with the best memory in the world, Jonas Von Essen, to see if he could remember them all.

Labelled ‘The Human Spec Sheet’, a series of videos produced by Whybin\TBWA Group Melbourne sees Von Essen hurtling down an airstrip while attempting to recount every specification the cars have, from memory. From the three-point Emergency Locking Retractor Front Seatbelts with Seatbelt Pretensioners and Load Limiters, to the really hard stuff like where the cup holders can be found.

Von Essen is given only four minutes to recount up to 138 individual specifications straight off the top of his head. Driven by professional Nissan stunt driver Samantha Reid, these memory tests take place under what can only be described as ‘challenging’ circumstances.

Chris Mandile, Nissan Australia’s executive general manager for marketing said: “It can often be challenging to fully engage wider audiences with the finer details found in a new Nissan vehicle, especially when you consider the generous equipment levels, features and performance outputs available in every model, all of which is summarised in each model’s specification or ‘spec’ sheet. These enjoyable videos are a fresh approach to a commonly used medium and they live up to our philosophy of innovation that excites.”

CREDITS:

Client – Nissan Australia
Creative agency – Whybin\TBWA Group Melbourne

Creative:

Executive Creative Director: Paul Reardon

Digital Creative Director: Damian Royce

Creatives: Tim Woolford, Scott Canning

Production:
Head of Production: Margot Ger
Producer: Lauren Pell
Director: Tom Lock

1st AD: Richard Hearman

DOP: Marin Johnson

Editor: Tom Lock

Animations: Ben Hall

Sound: Phil Kenihan & Justin Bodinac (Front of House)
Stunt Driver: Samantha Reid

World Memory Champion: Jonas Von Essen

 

Account Service & Planning:

Group Managing Director: Kimberlee Wells

General Manager: Mike Napolitano
Senior Account Manager: Nikki Rawling

Account Manager: Amelia Van Veenendaal, Leigh Arbon

Planner: Paul Arena

Social Planner: Hien Pham

 

Nissan Australia:

Executive GM Marketing: Chris Mandile

Digital Specialist: Kirsten Szwajlyk

Digital Coordinator: Paul Cook

 

 

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine