ninemsn has announced the launch of the new ninemsn network home and a reinvention of the website and brand for 2015.
“This is the most ambitious homepage we have ever made – and it’s the beginning of an entire network makeover,” said Hal Crawford, editor-in-chief and publisher of ninemsn.
“We’ve taken what we learned from the recent 9news launch around live feeds and developed it for ninemsn.com.au. It’s a page full of life and colour – a page that lets the stories speak for themselves. The ninemsn masthead is big and bold and so are the pictures and headlines.
“Ninemsn.com.au has long been the most popular news and entertainment page in Australia. With this relaunch we are going to continue that dominance.
“Next up is the rest of the network. We will be rejuvenating all of our major network properties within the next six months.”
The new ninemsn homepage, represented in the Australian advertising market by Nine Entertainment Co.’s digital arm, Mi9, is responsive across desktop, tablet and mobile, making it easier to read all the best stories from Australia and around the web.
Emma-Jayne Owens, national sales director for Mi9, said: “With a continuous feed of stories updated around the clock by the editorial team, this new ninemsn homepage delivers a dynamic approach to content and new ‘sticky’ advertising integration experiences for advertisers.
“This is the next natural step for us in evolving ninemsn to provide even more immersive, creative and interesting ways to connect with Australian audiences online.”
The ninemsn marketing campaign will be complemented with a new television commercial on the Nine Network over the next month. The campaign sets out to remind audiences of the news and sport moments they have loved most, plus the entertainment gossip, viral hits and shareable videos they enjoy engaging with.
The ninemsn network is Australia’s largest news and entertainment network, and most popular online destination. It has a strong heritage which has evolved over 17 years and continues to respond to the ever-changing needs of Australian consumers.