Free-to-air TV broadcaster Nine has unveiled the full list of brand partners for its new show Love Island Australia.
The international reality format launched a week ago on 9Go! and 9Now, with Nine confirming the full list of sponsors who include leading skincare brand Neutrogena, online clothing brand PrettyLittleThing and Four Seasons Condoms.
Each of the brands will have national sponsorships including integrations, billboards and product placements throughout the first season of Love Island Australia.
Nine’s director of content partnerships for its entertainment division, Sarah Stewart, said: “Love Island Australia is a fun, youth-focused program and we are proud to welcome these great brands to the program.
“Our ambition was to create a platform for brands to reach Millennials at scale with content everywhere they choose to consume it. Love Island is delivering in spades, with the number of 16 to 39s increasing significantly week-on-week in the 8.30pm timeslot.”
“On 9Now, Love Island Australia is growing at a higher rate than we saw with Married at First Sight, and has delivered real results for both our clients and for Nine.”